Media Kits for Magazines
Dogster, Animal Tales, Bark. You probably already know by now that those are the three magazines I am researching, so you are going to be hearing those titles a lot. So for this blog, I am going to show you how each magazine reaches their audience, Enjoy.
For the Dogster magazine, I found a PDF with their Media Kit and I will be adding images with some of the information that was helpful.
Dogster maximizes their sales by partnering with all of the following companies:
As a member of the Dogster magazine, you have the chance to be part of the community, reach out to the editors, be featured in the montly e-newsletter, customize your own jump page, communicate with other members, stay up to date with news, participate in events, be a sponsor, etc.
As you can see, Dogster provides lots of benefits for their members.
However, for a subscription to have access to the magazine, it costs around $14.95 for 1 year digital subscription which gives you access to 6 issues and around $19.95 for print subscription. For 1 year printed and digital, the cost is $24.95. Some issues can be bought separately from as low as $2.54 but can cost higher than that. Also, keep in mind that different websites have different prices. There are also exceptions for when they have deals and depending on the issue.
Bark Magazine
The media kit from the bark magazine pretty much summarizes the engagement with the digital magazine and the print as well as their social media appearance.
And as for the price...
All magazines can be found at Barnes & Nobles, Walmart, Amazon, Magazine Line, Groupon, etc. Whether it is digitally or print, companies are aware of what locations are good for the business which is why you can find all of these magazines at most of the same places.
My magazine will be available through print but I expect digital to be more frequently bought.
-Y
Dogster
For the Dogster magazine, I found a PDF with their Media Kit and I will be adding images with some of the information that was helpful.
Dogster maximizes their sales by partnering with all of the following companies:
Dogster magazines can be bought physically or digitally.
Some other information about their community is down here:
As you can see, Dogster provides lots of benefits for their members.
All of these great benefits come with a cost, this image shows the packages Dogster offers and its prices if you want to have all the benefits listed above.
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| Dogster's website |
Bark Magazine
And as for the price...
Animal Tales
This image, also from the media kit, shows how frequent animal tales publishes
If you are ever interested in buying an issue from animal tales, it will cost $4.99. The subscription will cost $19.97 which allows access to 6 issues.
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| Website |
My magazine
I will market my audience through social media. My target audience's interest is social media which means that I want my magazine to be big on social media. Advertising it on Twitter, Instagram, Facebook, We Heart It, Pinterest, etc.
To keep my audience engaged, I will promote all the social media accounts which should be active with at least one post a day. They can follow it and stay up to date. I don't plan on asking for an email as they subscribe since I know how annoying it can get to get tons of emails on your mailbox. I will give my audience the preference to pick whether they want to follow or not.
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| Animal Tale's Instagram |
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| Dogster's Twitter |
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| Dogster's Instagram |
My magazine will be available through print but I expect digital to be more frequently bought.
-Y
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