Target Audience of Magazines (Research)

Welcome back to my blog, today you will find out more about the target audience of the magazines I have chosen to research:

Dogster

81% are women

52% are university educated

60% household income $70,000+

65% 2-3 member households

51% shop online once a month or more

Purpose: Their mission is to encourage that a dog is a "who" and not an "it." They care immensely about where you get your next pet and highly support adoption. They do not stand dog abuse and they intend to help you become a better pet parent.

Bark 

Target audience is intelligent people, mostly university educated

Purpose: "The Bark is the indispensable guide to life with dogs, showing readers how to live smartly and rewardingly with their canine companions."

Animal Tales

The target audience is children

From 6-12 years of age

Purpose: Serves to include heart-warming pup stories and educate children.

My Magazine

Target audience: I plan to attract readers who are interested in the fun parts of owning a dog, rather than only look for advice. I will include some tips but definitely focus more on the entertainment side of it. It will attract young females. Not necessarily need to be highly educated, I  plan to have content that can catch the attention of many individuals but mostly young teens.

Mission statement: More than just pets

Goal: My goal is to show that animals overall are precious and pets deserve all the love you can give.